Ancient Stairs austinyessayan + CO
People Approach
Too often marketing is mistaken for sales. Of course, there is a direct relationship between the two disciplines. They share a common objective — greater business advantage. But they are not the same.

Think of marketing as creating the story that sells the business. In fact, successful marketing is a creative process that involves analyzing the facts about your firm’s business and developing creative communication solutions to promote what your firm does best.

As you review your existing marketing program or consider starting one for the first time, think about these questions:

1) What does your firm do best?
2) What kind of business do you want most?
3) What types of clients do you serve best?
4) How’s your brand doing?
5) What’s the plan for getting more of the business you want?

Call us at austinyessayan + co. We’d be happy to meet with you to determine the best approach for your business.

Contact us to join City Center, an email-based marketing discussion group here at, where we share ideas about marketing issues of the day.